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<aside> 💡 Halu is an app designed to make donating used clothes easier and more impactful for the community. Users can simply scan or take pictures of their items, and our AI will match them with organizations that can benefit from these donations. These organizations include homeless shelters, women and children’s shelters, orphanages, and community groups like theaters, among others.

One standout feature of the app is My Aquarium, a visual representation of the environmental impact of fast fashion. The aquarium is filled with unhealthy fish and microplastics, symbolizing the current state of our oceans. Each time a user donates or accepts a donation, the health of the aquarium improves, showing that small actions can make a meaningful difference in protecting the environment.

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Why I named it Halu & the story behind the branding

Halu is the combination from the letters in the sentence ‘helping all around u’.

I chose this logo because it represents the sun or a halo, with the user at the center. The circle symbolizes the environment and community around them, and I want their act of kindness and donation to be like a light that reaches out to people and communities.

Design

I went for a modern and simple design, similar to apps like Depop and TikTok, to attract a younger audience. My target users are teens and young adults, starting from age 16. I also chose a warm, earthy color palette to give the app an inviting, eco-friendly vibe

<aside> 👉🏻 click here to see the prototype!

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This is a school project I worked on during July-August 2024. Check out the background story and key takeaways from my research for this project here!

🛒 Fast fashion’s impact on the environment & my problem solution

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One unique feature in this app is My Aquarium, which shows users how their actions impact marine life. Users start with an unhealthy aquarium filled with sick fish and plastic, and as they donate or receive donations, the aquarium becomes healthier. They can also name the fish, creating a sense of ownership and responsibility toward the marine environment.

One unique feature in this app is My Aquarium, which shows users how their actions impact marine life. Users start with an unhealthy aquarium filled with sick fish and plastic, and as they donate or receive donations, the aquarium becomes healthier. They can also name the fish, creating a sense of ownership and responsibility toward the marine environment.